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Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.
From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more—often without us consciously realizing it.
A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.
During his journey, Lewis explores fascinating questions such as:
Why should a particular font used to describe soup make it taste better?
Why do some retailers actively encourage shoppers to haggle?
How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you—as a retailer or marketer—learn from them?
Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.
- Sales Rank: #1154653 in Books
- Brand: Brand: Nicholas Brealey Publishing
- Published on: 2013-09-26
- Released on: 2013-09-26
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 1.00" w x 6.00" l, .0 pounds
- Binding: Paperback
- 228 pages
- Used Book in Good Condition
Review
"Fascinating work...some of the information in this book is quite scary! Dr. David Lewis examines the latest neuroscience and analyzes the shopping experience like never before. I challenge anyone to read this and not see things a little differently."—Vicki St. Clair, Host, Conversations Live with Vicki St. Clair
“In his new book, The Brain Sell: When Science Meets Shopping, Dr. Lewis guides readers through the world of neuromarketing and explains the techniques and tools that advertisers use to influence consumers. This inside look at how businesses can utilize subconscious methods of persuasion offers new and exciting possibilities for marketers and entrepreneurs alike. Don’t miss it!”—Roger Dooley, author of Brainfluence
"Psychologist and neuromarketing expert David Lewis gives us the inside scoop on how advertisers manipulate our emotions, using smells, colors, catchy slogans, unconscious biases and even subliminal messaging, to get us to buy things."—Scientific American Mind
"In The Brain Sell, you can take a dive into how consumer psychology impacts ad viewing, consideration, and purchasing, which reflects the things marketers are doing right (and wrong). And better yet, he does it all from the perspective of the digital marketing trend, bringing tried and true principles into the modern day, still holding their own.”—60SecondMarketer.com
"David Lewis is pre-eminent among...marketing gurus. He is known as the father of neuromarketing. The Brain Sell, his latest book, works very well as an up-to-the minute primer on why people buy and how to manipulate them. Pretty much every trick is covered from the use of smells and colors to subliminal priming."—Financial Times
"It's a captivating read that's not just educational it will help you explain the 'art' of what you do in 'scientific' terms a very valuable skill. After a brief neuromarketing history lesson, the book covers how understanding the brain and emotional reactions has applications not just in shop layouts but in all aspects of brand-building, interactive marketing and gamification."—Mat Braddy, Chief Marketing Officer for Just Eat, for Marketing Magazine
"The book shows in fascinating detail, virtually every aspect of your shopping experience may well have been scientifically, psychologically, controlled with the aim of triggering complex emotional responses. An illuminating insight into exactly how they do it and the scientific research that helps them do it."—MENSA Magazine
"Full of the fruits of years of intensive testing, and anyone can benefit from it, including consumers themselves. Who does not want to know how the big companies brainwash us in to buying their products? Marketers have even more to learn, whether they work in digital marketing or whether they focus on the bricks and mortar experience. A rare 10/10 rating The Brain Sell changes the way you look at the world and stays ingrained in your brain forever."—Social Bookshelves
About the Author
Dr. David Lewis is a Chartered Psychologist and co-founder and Director of Research at the independent research consultancy Mindlab International. The author of over 30 books, including The Soul of the New Consumer (also published by Nicholas Brealey Publishing) and Impulse (Random House UK/Harvard University Press), David has been dubbed the 'father of neuromarketing' for his pioneering studies on analyzing brain activity for research and commercial purposes.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Examples are backed up by scientific research
By Robert Agostinho
We all know that advertisers use psychology in creating their ads, this book helps people to better understand what methods these advertisers use and how we, as a consuming public can protect ourselves from these tricks, or turn the tables and get a better deal when shopping. Some of the methods are pretty well known and others are more "below the surface" so to speak. The examples are backed up by scientific studies, not just anecdotes, so one can feel sure of themselves when confronting a sales person who might be trying to use undue persuasion.
1 of 1 people found the following review helpful.
THE BRAIN SELL
By Robb Lamb
"The Brain Sell" is a most welcomed, copper-fastened sequel to Vance Packard's 1957 book "The Hidden Persuaders". The book is informative, a guide, a revelation, and alarming. "The Brain Sell" is a required reading for those searching for an insight to media manipulation and its collateral effects and controls.
"The Brain Sell" is a genuinely important book, superbly researched, and convincingly argued, earning and deserving the widest possible readership. Robb Lamb
1 of 2 people found the following review helpful.
Made a perfect gift for my nephew in college!
By Maria
I bought this as a gift for my nephew in university - not sure if he'd like it or not as he is so busy with College books he often doesn't have time to read a 'regular book' outside of school materials.
Well this turned out PERFECT. He not only started to read it but thanked me for it and said this is really good Maria, it applies to business so well.
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